Everyone knows it’s all about Google– right? The powerful search engine is at the core of search engine optimization, being responsible for most online traffic to your website. Following the company’s guidelines is key to a high ranking, and can be the main factor in whether a company takes off. But is it the only factor, or do alternative search engines play a role too?
The fact is that most of the tactics you use to get approved by Google’s guidelines are the same guidelines you’ll use to excel at alternative search engine performance. Optimizing your content will benefit you on both, and finding a domain name that ranks highly on both Google and other search engines will go a long way to giving you a strong place in the market.
It Boosts A Domain’s Credibility
A high ranking on assorted search engines including Google is one of the best ways to let potential customers know that this is a company with a serious background. So many companies try to cut corners and rank up on Google using less-than-credible methods, and many people might be fooled. But if a company manages to rank up on every major search engine, the odds are good that they did it organically. This is usually, but not always, the result of an extended history of positive reviews and good online practices from the company.
Supports Content Marketing
One of the most important parts of any marketing strategy today is original content. This can include blog posts, social media posts, or viral videos. What content is right for your company will vary, but it will always be useful to bring in a larger audience. Of course, if you want to grow that audience, people need to be able to find your content.
A comprehensive SEO strategy that includes alternative search engines is the best way to keep your content easy to find. Maintaining a regular schedule and keeping your content high-quality is important, but many companies use outside experts in SEO that can help them clear of common pitfalls like the types of backlinks you should avoid.
It Maximizes PPC Campaigns
Free SEO-based marketing campaigns should be the core of your marketing strategy, as it’s possible to reach a huge audience with no money spent. But many companies find that targeted, paid marketing strategies can benefit them when they’re making a big push. You want to get the most out of your paid marketing campaign, so it’s important to ensure that you’re already well-set up for when people who see your ads decide to google you. Picking the domain name that will give you the best advantage on all social media platforms is the best way to ensure that you’re taking advantage of this temporary boost in search traffic.
It Can Help You Reach More People
Most marketing campaigns focus on a targeted audience, but that’s usually an audience with a limit. A company looking to grow exponentially needs to focus on reaching a broader audience and intriguing customers who may not be initially interested in the product or service. A strong SEO strategy means your website will be seen by people who might not have any prior experience with it, and this is a prime way to introduce new people to the buying funnel. A catchy domain name will mean more people go from seeing your website to clicking on it, and your content will take you the rest of the way.
Search Engines Help Domains Target a Specific Audience
SEO is a key part of any marketing strategy, because your keywords are the main way you bring in a new audience. Picking the right SEO keywords is one of the most important decisions you’ll make. You want a keyword that is specific enough that you won’t have to compete with mega-corporations, and broad enough that many people who know what they want will search for it. A keyword that appears in your domain name will help you get a foothold in the Google rankings and other search engine rankings, and ensure that you have a presence even as your company’s fortunes may ebb and flow.
Domain Names: The Key To Success
Have you settled on the right domain name yet? It might be the key to ranking up on search engines. This means not just Google, but all alternative search engines as well.
The right domain name boosts your domain’s credibility and makes it easier to market your company through both paid and free campaigns. It will help you target a specific audience, and reach a larger one. It’s the best way to ensure that your company’s market presence will stand the test of time.