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Far from the pixelated snakes where it originated, modern mobile gaming has exploded on a level which few saw coming. Now worth billions of dollars annually, this marketplace has solidified itself as a genuine major and influential force on the overall gaming landscape. That said, the young age of this market often leaves even the most dedicated longtime gamers a little confused at who the biggest names in this business are. Don’t worry though, in this article we aim to take a look.

Niantic

You might not recognize the name alone, but we’re betting that you’ve heard of the international phenomenon known as Pokémon Go. Not the first game to rely on augmented reality technology in conjunction with GPS data, but definitely the game which brought this combination into the public eye, Niantic saw enormous revenue of off this game. All this, despite the fact that once the enamor had worn off, many were left critical of the simplistic and overly buggy nature of the game. Still, in terms of opening the door to AR and new functionality in general, Niantic did nothing short of a wonderful job.

“Pokemon GO Wallpaper” (CC BY 2.0) by Adam Purves (S3ISOR)

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