Presentations have been a staple of the business world for decades and they come in many guises. Some presentations are meant to be visual aids for an in-depth speech such as a TED talk, some presentations are more functional, such as presentations where business leaders are reporting the latest quarter results, while others are educational like the visual aids used by Professors in colleges.
However, in the era where we are moving from being ‘humans of the book’ to ‘humans of the screen’, an innovative and popular form of content is the Slideshow Videos.
A few years ago, slideshows were the domain of presentation experts such as consultants. Now, they are almost ubiquitous. Several people feel that they lack the design skills to create good slideshow videos.
Creating videos as a form of content is something that any individual or business cannot ignore now. 2 billion people or 33% of the internet uses YouTube. Social Media posts which consist of videos have 48% more views. In the world’s biggest social network, Facebook, there are 8 billion video views per day.
This short article is intended to dispel the myth of needing to be an expert to create a quality video. With the right tools, precise research, and some simple guiding tips, you can create high-quality slideshow videos right from your system, without needing to be a design or presentation expert.
Below is your go-to guide for making the great slideshow videos.
1. Write Down The Story That You Want to Tell
Slideshows are a great visual aid. However, if you jump directly into building slides, you will often not be able to create a connected story. Writing down the story that you want to tell in paragraphs will help you arrange your slideshow video as a connected whole rather than in siloed slides.
Jeff Bezos, the legendary founder of Amazon, has a strong belief that presentations can lead to disconnected thinking. He prefers to start his meetings with the team reading a concise, well-written three-page writeup of the item/s to be discussed.
A similar thought process can be applied to slideshow videos. Just building the slides may lead to a disconnect of thoughts. But penning down the story first will enable you to come up with a well-crafted narrative that you can convert later to a video. Remember, bullet points and slides are great for structure, but can become a bottleneck in the initial creation.
2. Build Your Skeleton With the Appropriate Layouts
If you are worried about not having the best design or presentation skills for building your skeleton slideshow with the appropriate layouts, then rest assured! There are some excellent tools for creating slideshow videos such as InVideo. Using such tools, you can get a slideshow maker free. Once you have a slideshow maker, you can start building your skeleton with the appropriate layouts.
Building your skeleton has three vital aspects. Firstly, you need to build a compelling introduction. If you are struggling with it, you can always use some of the free video intro templates to help you out.
Secondly, based on the flow of your story, you can come up with the key message that you want to give to your audience through each slide. Remember to keep it to one message per slide. Too many messages in one slide can lead to dilution of video quality, or make the video much less engaging to the viewer.
Thirdly, you can crystallize the key message of each slide into a sentence and put it into the slide notes for your clarity. It becomes very simple once you have written down a connected story and are comfortable with the tools.
3. Decide Your Media And Add it
Now that you have your story and slideshow skeleton ready, you can come up with the relevant media that you want to add to your slides. Media could include short videos, pictures, icons, infographics, screenshots, and much more.
The key messages that you have penned down for each slide in the step before will help you decide the type of media you need to add. Putting some thought this step will ensure that your video uses media if and when necessary.
One important thing to remember when you are choosing your media is to keep a uniform theme of the media collateral selection. For example, if you are using a lot of icons, make sure that they are of the same type, or if you are using a collection of pictures, then try to ensure a common theme.
4. Add The Relevant Texts And CTAs
Once you have the story, key messages for each slide, slideshow skeleton, and the relevant media in place, your slideshow video is almost complete. Based on the type of audience that you are creating your content for, you can now decide on the amount of text and the type of text you want to have on each slide.
Remember, most of the hard work was already done when you wrote a nice, integrated story at the beginning. You can pick up the direction for most of your relevant text from your story.
The second important thing to decide at this step is CTAs or Call to Actions for the viewer. CTAs are vital if you want your audience to do something during or after your slideshow video.
Too many CTAs can often defeat the purpose of giving calls to action. Therefore, you need to strategically decide how many and where to place the CTAs. Oh, and the video editing tools that you are using can help you immensely with this step!
5. Beautify With Appropriate Sound And Themes
The last step is quite easy. You have done most of the hard yards. Now comes the time to add the appropriate sound and themes for your slideshow video. Notice that we use the adjective ‘appropriate’.
With this step, you need to recognize that there isn’t a piece of perfect background music for all videos. Different slideshow videos will have the suitability of different sounds and themes.
You can find the themes in the video editing tool that you are using, while sounds can be decided based on some sound research of slideshow videos already created by people before.
Few general rules of thumb to keep in mind while choosing the apt sound: It should not overpower content in the slides, it should not be too loud, it should not be so soothing that your audience falls asleep (Unless that is the objective of the video!)
We hope that these tips and tools would help you create amazing slideshow videos that tell compelling stories and bring out the best of your creative talent.