Try using Facebook Messenger for active sales via ecommerce marketing platform.1. Do you know that there are stories in the messenger that are similar to the story on Instagram as ecommerce ads? These stories are called ‘Messenger Day’. Use them to research your audience. Record how many people saw your story. Near the thumbnail, there is a gray circle with the number of views. If you click it, you will see profiles of people who are interested in your content. You understand how the audience is involved and which subscribers are active.
The audience interacts with the message. You see who put the ‘smile’ and assess whether the customers like the content. A person’s reaction and comments are received as a separate message. Users have the impression that you communicate with them personally. Intimacy always appeals to people.
2. Brand recognition. ‘Messenger Day’ is at the top of the Facebook Messenger menu, it’s noticeable. Interest customers with content – and they will click, wait for it, interact and get to know the company. Content is visible in the upper section of the messenger. Therefore, social network algorithms will not be able to hide a photo or video. If you are working on a network promotion strategy, do not forget about ‘Messenger Day’. Set a goal – to build a brand and customer relationship.
3. Direct traffic to other social networks and site. Intriguing posts in ‘Messenger Day’ with a link to Instagram help easily attract an audience to your account. Chat bots are another effective communication tool for business and customers. This Facebook feature cannot be ignored. In messengers, communication is more personal and faster than emails and calls. The main thing is to inform the chat bot about an extensive set of client data & to register call scripts. And then, you can really share extremely useful and necessary information and thus, strengthen the relationship.
4. Use Notes. Facebook posts have a dynamic address. Therefore, if you want to draw attention to the information and not lose it (the posts eventually go down and then it is difficult to find them), ‘fix’ an important post or use the wonderful feature of ‘Notes’. Back in 2015, Facebook suggested posting long texts and articles in Notes. There are two advantages – such notes are well structured, beautifully decorated, and pleasant to read. And their address is permanent. Or, if the posts in your group are selling, make notes informative.
5. Collect contacts. Make a contact collection form on your brand page. There is a second way – you can use a separate application. The method is described in detail in the help and instructions of Facebook.
6. Lead generation on Facebook. Facebook has a special advertising format for collecting leads – here you can read all the details. The advantage of this format is a simple opportunity for advertisers to receive applications from users directly from the news feed. Such advertising can be used to subscribe to your newsletter, record for consultation, pre-orders. After clicking on an advertisement, the user first fills out a form in the Facebook or Instagram application and then goes to the site.
7. ‘Lives’. You can also go on live broadcasts from the business page. You can conduct such broadcasts regularly and subscribers of your page will know that, for example, on Thursdays, they are waiting for an interesting broadcast. Why do this? It is cheap and efficient.
8. Reuse content. Raise old posts. Content generation is a long and troublesome business. Your subscribers see about 5% of the content in the feed. What worked well 3-4 months ago? Find the most successful post and reuse it. Old posts can be updated.
9. Infographics for posts. Yes, it is an old trick but still very good. Collect interesting data about your product and make an infographic. There are special services for this. Make special content only for Facebook. Let your subscribers feel special. These can be special promotions, offers, stories and usefulness that you share on this site only. Make a branded mark for Facebook only.
10. Beautiful address. Optimize your fan page’s URL. This should be done because such an address is respectable, easy to remember, looks great in a letter, signature, contact information on the site. The address can be edited in the ‘Information’ section.
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