Definition of Transcription
Transcribing process involves converting audio and video materials into text. As a rule, transcription is divided into automated and manual. In order to get reliable transcription, it is recommended to utilize the second option. Professional transcriptionists can operate with more complicated audio and video files.
Transcription is utilized by people of various professions, starting from businessmen to bloggers. The transcribing process can be difficult without special preparation. Therefore, such people rely on audio and video transcription services. With such companies, people can be sure of conducting transcription on the highest level.
Youtube is Becoming Popular
Nowadays, video marketing is at the center of everyone’s attention. Approximately 4 million hours of video material are uploaded to a platform that is called Youtube every day. Youtube bloggers try to shoot interesting videos with such content so as to attract more viewers. Others start to collaborate with other Youtube bloggers in order to combine two audiences.
But what if we say that if you decide to transcribe YouTube video to text, it is possible to benefit much as well. Let us sort out the main reasons for transcribing your Youtube videos.
Improve Accessibility for Viewers
No matter what content you shoot on your Youtube channel, your audience can be different. It can involve people of all ages, sexes, and nationalities. Therefore, you should think about how you can large your audience. Video transcripts are in handy here.
By improving accessibility for viewers with different needs, you will not only expand your audience but also increase awareness of your Youtube channel. As many people can view, share, and expand your videos with transcripts, the more potential viewers you will attract.
Available Videos for People with Hearing Issues
You never know what viewer sits in front of the screen trying to enjoy your Youtube videos. Maybe there were numerous potential viewers who wanted to watch your content, but they could not because of hearing issues.
For such people, you should create subtitles with the help of the transcribing process. By this, you will show that you value every subscriber.
Available Videos for Foreigners
Here again, you can only guess from what country your viewers are in. Of course, you can make a survey. But we are sure that there will be some percentages of your audience who speak another language. Such people can first watch your Youtube videos because of interest. But they will get tired of it soon because they have no idea about what your videos are.
In order not to scare away foreign viewers and attract more subscribers who speak other languages, it is advisable to create foreign subtitles. You will see soon how fast your audience will increase.
Available Videos for Viewers Who Can’t Turn On Sound
Every viewer can enjoy watching your videos anytime and anywhere. Some of them can do this on the way home or during lunch breaks, where audibility becomes worse. Sometimes even headphones can not help in such situations. Such people can decide to postpone watching your Youtube videos and then forget about them at all.
In order to hold the attention of your audience, subtitles can assist you. Viewers will be engaged in your content no matter where they are.
It is known that a user’s experience starts from a search engine. You may wonder how you can appear at the top ranks in search. The answer is easy – just transcribe your videos.
Bots of Google do not scan audio or video, and they scan text. They can understand better what your videos are about. The more videos you transcribe, the more search engine crawlers determine your video content better. Thus, you will boost your SEO efforts. Consequently, your audience will stumble upon your content easier.
Improve User Experience
Another significant reason to properly transcribe Youtube videos into the text is in providing a better user experience. When you create your content, you should keep in memory that every viewer has his/her own preferences concerning how to enjoy this content. The more possibilities you will provide your viewers to consume your videos, the more chances will be that they will stay your subscribers and moreover recommend your videos to others.
Increase Number of Views
By providing more possibilities to watch your Youtube videos not only for ordinary viewers but also for subscribers with hearing issues or foreigners can assist you to increase the number of views of your videos.
After that, you can appear in the center of attention of advertisers and get many proposals from them. Also, the rating of your channel will increase as well. All this will lead to awareness of your channel.
As a Youtube blogger that values its audience, you probably shoot your videos with the help of special tools that guarantee quality sound and pictures. Of course, everything depends on what content you shoot for your videos.
If you shoot funny and noisy videos, it is not always possible to make them all understandable. For this reason, video transcripts can provide better comprehension for your viewers. If you shoot educational videos, your viewers can even take some notes from your videos.
Ways of Transcribing your Videos
The most budgetary way to transcribe your Youtube videos is doing it on your own. But note that it is more complicated than it seems. If you are a newcomer in this process, you can spend even more time than you spend on shooting the video itself.
That’s why it is recommended to assign a transcription job to true experts. If you can not afford the expenses of human transcriptionists, you can utilize an automated transcription. But the result can appear far from perfect. It is advisable to rely on human transcribers, and you can be sure your costs will pay off.