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Xiaomi Brings 539-Euro Mijia Washer-Dryer to European Market

Xiaomi has launched the Mijia Front Load Washer Dryer (8KG) in Europe, pricing the combined washing and drying unit at 539 euros.

The appliance enters a competitive home goods market as Xiaomi continues to push its Smart Home hardware beyond Asia.

Specifications and Features

The machine carries an 8kg washing capacity and a 525mm drum. Xiaomi designed it to handle standard household laundry loads.

The company built in its Power Wash technology, which it says increases water flow pressure to improve cleaning performance. A steam cleaning mode uses high-temperature steam that Xiaomi claims removes up to 99.99% of bacteria from fabrics.

Internal sensors track temperature and moisture levels during drying cycles. They automatically stop the cycle once clothing reaches the target dryness level, which Xiaomi says reduces the risk of overheating and fabric damage.

The unit offers more than 30 washing programs. Among them is a 15-minute quick wash cycle intended for lightly worn items.

Smart Connectivity

Users control the machine through a color touchscreen on the unit itself or through the Xiaomi Home app. The app lets owners adjust wash settings, save personal routines, and monitor cycles remotely.

Xiaomi also supports over-the-air software updates through the app, meaning the machine can receive new features or fixes without a service visit. The company promotes a one-tap wash-and-dry function as a way to reduce steps in daily laundry routines.

Xiaomi did not disclose a specific energy efficiency rating for European markets in its launch materials. Independent EU energy ratings — a standard classification required under European Commission appliance regulations — were not referenced in the company’s announcement.

The 539-euro price point positions the Mijia washer-dryer below several established European brands. Comparable combo units from Bosch and Samsung typically range from 700 to 1,200 euros in major European retail markets.

Xiaomi entered the European consumer electronics market formally in 2018 and has since expanded its presence across Western and Central Europe, selling smartphones, televisions, and home appliances through both its own retail stores and third-party retailers.

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