What Features Can Make a Social Media App Popular?

There is no denying the fact that the social media space is highly concentrated and there are major players in the industry, but still, it is one of the best categories to invest in and build a new social media platform. Most people think that to make a new social media app or platform famous requires having more and more features, but that isn’t true. The application should do what it is supposed to do and have a basic set of features that can make it a hot topic in the market. Below we have mentioned some essential features that a social media app must have and can help the app become popular.

Quick Login Feature

The quick login feature of social media apps is highly valued nowadays. Whichever top social media app or website you look at, be it Facebook, Instagram, Snapchat, or, all have quick login features that allow users to log into their accounts in no time. Users of today are highly impatient and they want to access their accounts as soon as possible. Therefore, if you are developing a social media application or platform, ensure that you include the quick login option. To make things easier, you can integrate your mobile app with popular social media platforms.

Simple and Interactive User Interface

Most new social media apps fail to make a major impact in the market because they have a very complex user interface. The main point of a social media app or platform is to access the content easily and socialize. If you are adding too much complexity to the user interface or you are making it difficult for users to access the content or various features of the app, you are basically hindering them from using the app, which can result in users being unhappy and even uninstalling the app. 

Providing a simple yet interactive and effective interface is the key. The color scheme should be calm and friendly, and the interface options should be well-placed to make it easier for the users to access various features and content on the app.

Appealing and Engaging News Feed

One of the reasons why social media applications like X (formerly Twitter), Facebook, and Instagram have become so popular and remained on top of the market for so long is their ability to show appealing content to users. Appealing and engaging content can make the users interact with the app for longer periods and make them become active users of the app. Any new social media app or platform that wants to make a name for itself in the market shouldn’t forget this feature.

Live Video Streaming

No one can deny that live video streaming has become very important for social media apps nowadays. There are even some social media platforms like the famous that are specially designed for the purpose of video streaming. Therefore, you should include this feature in your app to make it popular. With this feature, you can allow your users to stream live videos and get in touch with their friends and family in real time and let them know what they are doing.


Since social media apps have access to users’ personal details and content, it is important to ensure the security of the app and platform. Although security bugs do happen and we have seen that happen even with top platforms like Facebook, you should always try your best to ensure the security of the app and users on the app. Regularly release app updates and fix the bugs and loopholes to make your users feel more secure and also make the app more secure.

Private Conversations

Private conversations are crucial for the success of any social media app. No matter how much users enjoy public conversation, there will always be a need for private communication and conversations. Therefore, make sure that you include the feature of secure private conversations in your app.

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